PLAY’s new kids' activewear collection draws inspiration from A Snowy Day, celebrating the joy of outdoor exploration and the beauty of cultural inclusion. Thoughtfully designed with simplicity and function in mind, each piece embraces the warmth of natural wool fibers, perfect for winter adventures. Playful ice tie-dye patterns mimic the magic of snowflakes, while soft, durable fabrics encourage movement and discovery. This collection honors the spirit of childhood curiosity—where every step in the snow is a new story waiting to unfold.